Privacy Policy

This Privacy Policy explains how LUGS (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you use our website and services (the “Service”). By using the Service, you consent to the practices described here. If you do not agree, please discontinue use of the Service.

1. Information We Collect

Information you provide

• Account information: name, email address, and authentication identifiers from Google or Apple when you sign in.
• Watch data: brand, model, case size, lug width, dial color, materials, and any photographs you upload of your watches.
• Conversations: messages you exchange with our AI strap advisor, retained to provide history and improve recommendations.

Information collected automatically

• Usage data such as pages visited, features used, and approximate region.
• Device and browser metadata, and cookies necessary for authentication.

2. Watch Photographs & AI Processing

Photographs you upload are processed by third-party AI providers (for example, for watch identification and image generation) solely to deliver the feature you requested. We transmit only what is necessary to perform the analysis. We do not sell your photographs. You may delete a saved watch and its photo at any time from My Watches, which removes it from your account. Generated images are stored to your library until you delete them.

3. How We Use Your Information

• To operate, maintain, and improve the Service and its recommendations.
• To authenticate you and secure your account.
• To generate strap visualizations and identify watches you submit.
• To measure and manage our service costs and prevent abuse.
• To communicate with you about your account or support requests.

4. AI Providers & Sub-processors

We use third-party AI services for chat reasoning, vision analysis, and image generation. These providers process your inputs to return results and are contractually limited in their use of that data. Our architecture is provider-agnostic; the specific providers may change over time.

5. Affiliate Disclosure

In plain language: this site contains affiliate links. Some of the outbound “Buy Now” links to straps and accessories are affiliate links, which means that if you click one and make a purchase, we may earn a small commission. This commission comes at no extra cost to you — you pay the same price you would otherwise.

These commissions help support the cost of running LUGS. Crucially, our affiliate relationships never influence which straps we recommend. Recommendations are based solely on fit, quality, and what suits your watch — not on whether a link earns us a commission. We track clicks on affiliate links for analytics only.

6. Data Retention

We retain personal data for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data at any time by contacting us.

7. Your Rights

Depending on your jurisdiction, you may have rights to access, correct, export, or delete your personal data, and to object to or restrict certain processing. To exercise these rights, contact us at the address below.

8. Security

We use industry-standard safeguards including encrypted transport, access controls, and private storage for uploaded media. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security.

9. Children’s Privacy

The Service is not directed to children under 16, and we do not knowingly collect personal data from them.

10. Changes to This Policy

We may update this Policy from time to time. Material changes will be reflected by the “Last updated” date above.

11. Contact

Questions about this Policy? Reach us via our contact page.